Hi Pros, our Hydrasilk website is shutting down. Here's what you need to know.

Big love to @elleusa and @kaylaagreaves for featuring our family’s journey—past, present, and future. 🌟 Highlighting such stories shines a light on the challenges and triumphs of legacy businesses in the beauty community. It takes relentless hard work, passed down from one generation to the next. But, if there’s one lesson that resonates with every first-generation wealth leader, it’s INTEGRITY. The greatest legacy my family bestowed is their integrity in the industry—marked by humility, gratitude, transparency, and giving back to the Black Community. My pledge? To not only uphold these values but to elevate them with a NU Standard @nustandardbeauty . XOXO 💖 #Legacy #Integrity #PurposeOverProfit #hairwellness #beautyforall 

@kaylaadamspr thank you for providing  awareness for the beauty industry 🫶🏽
Happy Hairstylists Appreciation Day!!!

Shoutout to all the hairstylists out there—you are the first responders to our hair health! 🌟 Thank you for being the dedicated partners we all rely on to achieve true hair wellness. Your talent and care make all the difference. 💇‍♀️💇‍♂️ Here’s to you! 🎉 #HairstylistAppreciationDay #HairWellness #RespectTheLicence
To the PROS:  Results are your TOP line and our bottom line. The partnership of the PRO is vital to every person that resides on this planet #periodt . Your purpose is beauty’s saving grace.  We provide the tools to the super heroes (YOU) of the industry.  Thank you for making so many crowns shine. 👑✨💖

You are the NU STANDARD 

@absolutesolutions4healthyhair thank you for giving this Queen Hydrasilk for the last 3 years from a Bob to down her Back!!! 

#respectthelicense #hairwellness #nustandard #hydrasilk #prosonly
Touch it , shake it, grab it Goregous!!!! @kitathehairmd nailed it again!
 
Repost @kitathehairmd 

Stripping Old Red Hair 🧑🏾‍🦰Color to Blonde 👱🏾‍♀️ #silkpressseason #haircolorist #dallastxhairstylist #tylertxhairstylist
@nustandardbeauty @hydrasilkpro

Hey there, amazing stylists!

We’re thrilled to share some exciting news with you! Our Hydrasilk website has undergone a fabulous transformation and has now evolved into NU Standard PRO. This new platform is all about enhancing your experience, making shopping, registering, and getting certified smoother and more intuitive than ever.

For our PRO members who’ve been with us through this journey, we’ve already transferred your account to the new platform. You should have received an email with all the details on how to activate your account by creating a new password.

We can’t wait for you to dive into NU Standard PRO and explore all the incredible features we’ve designed just for you. To get started, simply visit the NU Standard PRO Website.

Welcome to the next level of professional styling with NU Standard PRO!

Thank you,
NU Standard Team

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Congratulations on successfully completing the Hydrasilk® Hydrating Bond System Course.

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